No More Incumbents Blog

Hillary Clinton appears in this video which portrays here in a scene like the final scene in the Sopranos.  I have nothing against the Sopranos for entertainment purposes, but why would a politician, especially a New York politician want to associate herself with the image of organized crime.

No doubt she is trying to capitalize on the popularity of the Soprano’s but emulating an organized crime show is a little off the mark.  Too many people remember all of the corruption charges of the Clinton administration in the 90’s.  Too many people remember all of the people that fled the country to avoid prosecution and investigation.  Why even hint at a tie to corruption?

I think this is bad politics at best and just plain stupid at worst.

Politics has been changing rapidly over the last decade when it comes to the internet.  Politicians started to realize just how much online advertising could impact an election but that all changed substantially with Howard Dean.

He showed that the web could rapidly pull together a grass roots foundation that was very vocal and very likely to contribute money to an election!

Since then he has become the President of the Democratic Party and all politicians have been working to benchmark off of his lessons learned several years ago.

No one is breaking much ground in Web 2.0 Marketing!

Politicians have been dabbling in social media sites like YouTube and MySpace.  It is helping, especially when it comes to attack ads.  However, no one has learned how to utilize the concept of Buzz Marketing in Web 2.0.

For just over a year now an new industry has found its way on to the internet.  Its an industry of web marketers that have learned how to get their message across to people performing Google Searches.  After all when people ask a question online, they usually do a Google search.

If you don’t get your message into the top 10 of Google, its like not getting any press at all.  Politicians are only just starting to touch base with the new trends in advertising that that can enable them to get their message out to the masses and help guide the debate on any given topic.

PayPerPost is a Web 2.0 Marketing company that has made some of the most progress in this industry.  They were not the first in the industry to start offering Web 2.0 Marketing Services, but financially they have grown the fastest and gained the most clout.

They have just recently secured their second round of venture capital financing in 10 months.  In August of 2006 they secured $3m and now they have secured a second round of financing for $7 million.

They have also increased their advertiser numbers up to 6,500 total advertisers. 

More importantly they claim to be responsible for 125,000 of the blog articles in the blogosphere!  Through their pipelines and the pipelines of Web 2.0 marketing,

Its possible for a political candidate to get their message in front of 10 million eyeballs per week for $50,000!

A politician can get a lot of bang for the buck and this bang can be long term bang.  This message can be short term, blast out for just that week, but as messages on the internet can conceivable last forever, they can begin to own the Google top 10 real estate on the topic relating to that message as well.

Now if you have a message to get out and want to take advantage of this new industry there are several ways to go about it.  You can connect with PayPerPost and advertise on blogs relatively easily.

I have been working in this industry myself for just over a year now and it grows and changes almost weekly, but the reality is that it is extremely effective, especially at delivering a message.  I suspect that the politicians and the political groups that learn how to capitalize on this industry will have a distinct advantage in 2008.

I can promise you that NoMoreIncumbents will be taking advantage of  . . .  this advantage!

This is a quick note for one of our sponsors that would like to promote healthier skin. For politicians maintaining the semblance of youth and vitality it is extremely and somewhat superficiously important.  Politicians must tend skin just like they tend to their constituents. Ever since John Kennedy faced off (bad pun apology) against Richard Nixon in a televised debate leading up to the 1960 presidential election, politicians have been even more concerned about vitality and the appearance of their face and skin.

Those are politicians. What do you do is this a concern of yours?

For several decades many women have been concerned about the appearance of their skin and they’ve attempted to take care of their skin especially when there are working to remove makeup includes their faces. Historically, men and women powdered their faces several hundred years ago in an attempt to look like marble statues apparently.  But what about your everyday man today, do males care that much about the appearance of their skin? Are mail views in this area changing?

Good Health Factor

In general we are becoming a nation that is more concerned about good health. In some regards we are driven to this concern due to our poor health. But when you compare our lifespans and our standards of living to other countries around the world we’re not doing too bad. There’s always room for improvement and skin is a major organ.  Maybe this is a new area that people will begin to focus on just like they focused on their loans and their waistline and cosmetic things such as their teeth and hair. We humans have a number of systems to take care of and skin is just one of them, maybe we are soon approaching an age where this’ll become even more relevant and possibly even important.

Here is an interesting ad from the Obama team or at least someone purporting to be from the Obama team. Its a spin on the old Apple Mac Commercial from 1984. NMI has not lent support to any Presidential candidate yet, but this is a powerful remix of one of the most successful TV commercials in history, re-applied to the 2008 Presidential Campaign.